Mirage Magazine was founded independently in 2009 by Henrik Purienne and Frank Rocholl as a 400 page fashion and culture magazine inspired by the photographic aesthetic and hedonistic culture of the 1960s and 1970s. Subject matter relates to timeless aesthetics in the fields of architecture, art and design interweaved with visions of forgotten utopias, unsung heroes and cinematic stagings. Editorial content has a documentary feel and often reflects the personal relationship of photographer and muse, with key themes being summer, sun, youth, freedom and rebellion. The Mirage Fashion Book is published annually. Utilising the Conde Nast / Vogue network, a global circulation of 28.000 copies has been reached. 75% of the circulation sells. Trendsetting concept stores like Colette / Paris, Magma / London, Papercut / Stockholm or Do you read me? / Berlin sell Mirage in large quantities. American Apparel is a premium distribution partner. Due to the exclusive nature of the object, Mirage has a
viewing rate of 5.7 persons per magazine.
Based in: Paris/Los Angeles
Published since: 2009
Publisher: Jesse Lee/The dFm
Edited by: Henrik Purienne and Frank Rocholl
Manifesto: SUMMER. SUN. SEA. HOLIDAY. NOSTALGIA. TANNED SKIN. SEX. JETSET. HEDONISM.