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POPEYE magazine is the “Magazine for City Boys”. The founders printed this on the cover of the magazine when it debuted in 1976. What’s a “city boy”? The term doesn’t appear in the dictionary and no expert panel could define it. So we felt we should explore every aspect of what this “city boy” might be. After decades of debate, it still makes for a topic of lively discussion. It can be a style or a way of thinking. To get an idea of what makes a city boy, read POPEYE magazine. Readership: ages 25 to 35 – and anyone who thinks of himself as a city boy Topics: fashion, food, outdoor activities, travel and life in our favorite cities New York, Paris, London and Tokyo.


Based in: Tokyo

Published since: 1976



Publisher & Editor-in-Chief: Takashiro Kinoshita Managing Editor: Masashi Tsujimura
Editor: Kenta Enomoto, Kazuto Yano, Daisuke Iwabuchi Fashion Director: Akio Hasegawa, Haruhisa Shirayama Art Director: Akinobu Maeda



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